Everything Arthouse sends out, in one pillar: lifecycle email, artist outreach, social and content, campaigns. Comms live next to the data that triggers them, so they fire on signal instead of being composed from scratch.
Every Arthouse email, ready to style: Klaviyo lifecycle (artist, customer, community) plus the full Shopify notification set, previewed in the browser. Three audience schemas: Customer plain, Community exciting, Artist its own scheme.
Open email library → Live · 250 prospects · 4 cohortsThe full artist pipeline in four cohorts: LTD (headline names for paid edition deals), LTD Prospect (the repped bench), Anchor (personal community invites), Open (the volume seeding motion). Filter by cohort, lane, tier, region; track outreach status; export CSV. Daily prospecting keeps all four filling.
Open outreach list → Exec only · Klaviyo mirrorThe actual email list, in here instead of Klaviyo: every profile classified Real / Team / Test, so the topline number on the dashboard always has a receipt. Refreshed with the morning pull.
Open audience →The three audience schemas wired to their first Klaviyo triggers: artist-selected invite, lapsed-customer nudge, series open and close, drop announcements.
—Channel calendar and post pipeline (IG, TikTok), pulling art from the Vault. Performance rolls up to the dashboard's Social panel.
—Paid and partner campaigns (Bear/Santos) with creative, flight dates, and results in one place.
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